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Lecture 1:



Minor Summary and points:

Lecture 1



  • New media allows the user to have new ways to connect and communicate with others (they allow more people to connect then ever before)
    • Such technologies or services are the likes of Facebook, myspace, Twitter, Flickr, Tumblr etc.
      • These technologies allow the user quick access to communication with many people.
      • They also allow the user to be connected with people across the world, sharing files, photos, videos, notes instantly.


  • Tactical media:
    • using the media to reach a goal
    • The ability to differentiate the truth on the internet.
      • Because a screen separates ones identity from reality it is difficult to differentiate the truth.
        • A user of the internet can inhabit a new identity instantly, becoming a new person around the world.
    • Do it Yourself (DIY) media is the ability to make your own sites etc on the internet with minimal costs
      • It is very cheap or sometimes free to make your own site or personal page.
  • The internet is creating a volume of ways to acquire knowledge.
    • There are new ways for constructing truth
      • Video blogs, YouTube, Myspace etc.
        • These new medias allow for new pathways of social engagement (we no longer just receive the dominant ideologies)
          • Connecting people from around the world
    • The internet also creates a radical democratization of knowledge.
      • There are many sources and many viewpoints, therefore one can create a sound decision based on many sources.

Michael Warner


  • Public: social space is the social space created by the reflective circulation of discourse
    • Social norms, group of all in agreement.
  • Counter Public: can be a dominated group who wants to re-define itself. Counter the social norms to create a new identity.
    • Conflicts with social norms and dominant ideology
    • Hip-Hop culture, Punk culture etc.
      • Anti-state/anti-market.

Technological Determinism


  • Belief that technology has an overwhelming influence on human interaction and social change.
    • Focuses on the effects of ICTs (information, communication technologies) on users, organizations and society.
      • Science is the driver of technological innovation resulting in improvements in society and progress.
  • ICT’s bring transformative shifts in society.
    • Independent casual factor.
    • People adapt and accommodate to technology.
      • They don’t try to reverse or redirect it.
  • Technological advancement occurs at anytime and have a life of their own.
    • You can’t control technological advancements.
      • There’s logic to technological advancements and it is out of our control.

Social shaping perspective


  • Technologies are reshaped based on how they are used.
    • The users alter the technology to fit their needs.
    • New technologies are shaped by their social, economic and cultural contexts.
      • Shaping technology is usually hybridizing or converging technologies together.

Information Society Advocates:


  • Masuda: managing information society.
    • Technology drives transformation from industrial to information society.
  • Leadbeater: living in thin air
    • Positive about role of human knowledge and capital within information society.
  • Toffler: Information society.
    • New technologies create dynamic competition and challenges to old industries and technologies.

Information society Critics:


  • Winner: The information society,
    • Technological changes are not novel; they give false promises of technology.
  • Webster: Time of Techno-culture, information gather, documentation and surveillance. This is the darker side of technology. There is more efficiency, control and maintenance of power.


  • Technology’s reach is infinite; it can reach anyone, anywhere at any time as long as they have access to it.
  • Many sectors rely on ICT’s to protecting their industries and to monitor, keep records, and transmitting information.
    • Banking, education, law enforcement, military, health institutions etc.


Guest Lecture: Mark Kuznicki



Summary Notes:
- digital technology and community organization coming together around social change- concept of the superhero, but there are also everyday heroes; passion is key (you act because it is meaningful to you); digital technologies allow millions of people to connect in ways never before possible - the world is in crisis (economic, environmental etc...) so we turn to leaders but they are running out of ideas as they are just individuals, there is a demand for ingenuity and innovation (e.g. President Obama is a community organizer, enables people to connect)
- 3 media paradigms: Interpersonal Media(one-to-one), Mass Media(one-to-many: television, radio) and New Media (many-to-many: discussion forum, blogging)
- Web 1.0 = information source; Web 2.0= participatory platform
- new ways to connect such as online blogs like Twitter (re: hohointo)
-open-creative communities and shifting identities

First Guest Lecture Summary (by Mark Kuznicki)
Change and the social web (social technologies and citizenship)

Superhero: Start as regular people --> call --> project the call
  • technologies find hero (everyday hero are everywhere)
--> connects First Guest Lecture Summary (by Mark Kuznicki)
Change and the social web (social technologies and citizenship)

Superhero: Start as regular people --> call --> project the call
  • technologies find hero (everyday hero are everywhere)
--> connects people
--> this open up new ways to tap our collective intellegence, creativity and passions to make the world a better place
--> every individual think what they care about, and then do something about it (passion)

World in crisis ( environment, political, social, financial)
--> leaders ran out of ideas to solve problems
--> demand for ingenuity, creativity, innovation, forsight, insight

New media: interactive, peered and networked
interpersonal media: conversation, email, 1 to 1
mass media: radio, tv, 1 to many
new media: discussion, forums, blogs, communications, sharings, 2 way communication

wev 2.0 (social web, participation web): dynamic, writing, communities, sharing, 2-way communication, social networks, peer production
web 1.0 (info source): static, reading,organization,protals



Lecture 3:






Lecture 4:




Guest Lecture: Eric Squair






Guest Lecture: Mary-Margaret Jones

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New Media, New Politics?

Guest Lecture: Political Campaign

History of Spin: Caesar was one of the first people to implement "spin". He wrote a book to promote the message that he was the best Roman leader. Another example is Franklin D. Roosevelt who used the radio as a means of personal propaganda.

The way you do it!
Seven basis of a communication campaign:
1.Objective- measurable outcome(work towards the goal)
2.Goal-broad statement of what you hope to achieve "motherhood statement"
3.Audience-who do you drive to get the objective out
4.Key Messages- 3 to 5 messages to get across(promote ads, speech, events, media advisories)
5.Strategy- the bigger overview or what you are going to do
6.Tactics-how will you do it?
7.Measurement-postive/negative outcomes

Right tool for the task is to get people talking to create change!!!!

What is Public Relations?
- exposing and promoting someone's interest to the public
- earned media (advertising: paid media)
- cigarettes and PR rose around the same time; Bernaise chose independent women to walk down the street smoking cigarettes (supposedly to get women the vote but it was really a ploy to sell more cigarettes)
- marketing budgets tend to go to advertising > PR

Earned Media
Public relations hopes that members of the media will come and write a story about that event/idea. Earned media is because they're earning the right to be in that editorial copy. They give the perception of objectivity. There is a third party endorsement of what your client is saying. It seems like they're buying into what your client is saying.

Barack Obama is not the master of communication. His campaign manager, David Plouffe, is the master. Karl Rove is another example of a master communicator. He used his stakeholder relations to get out the vote for George Bush; he got people talking and found the right forum (church for conservatives)


Lecture 8: Network Politics

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New techonology, new politics?

From Nation-state to network.
- modern communication techonologies important in extending sovereign political authority at a national level (started with printing press, without the printing press, political authorities wouldn't be able to send out centralized messages of laws; printing press, radio and t.v. were the vehicles in which nation-state communicated)
- centralized

globalization and decline of state sovereignty
- nation-state no longer enjoys exclusive power to prescribe and proscribe within their borders
-rise of regional and global multi-layered system of governance

Erosion of nation state
Globalization - many new constraints on actions of the nation state
result in lessen power on individual states to act
- old top-down messaging decreasing

Rise of new social movement:

Cluetrain Manifesto:
- book about communication and business that included 95 theses on the changes in marketing
e.g. 1) Markets are conversations
2) Markets consist of human beings, not demographic sectors...

Lecture 9: Robot Culture
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Lecture 10: Digital Divide

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- ICT centric- focus on digital connectivity &factors that separate the haves and have nots
- The Divide: 3 Types
Access based on the difference between individuals with access and those without access to ICTs
Usage based on individuals who know how to use these technologies and those who do not
Usage quality based on the differences between those same users
Closing the divide:
The divide is generally closing, but the gap between the highest and the lowest incomes persists.
Results consistent with many technologies in their early stages of adoption

Rate of growth of Internet use at lower incomes is higher than that of the higher incomes



Lecture 11- Identity and the Social Web


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The social web (Web 2.0): result of the transformation of the Internet from an information space into a social space.
Identity correlates to reputation and trust, and the construction of a good identity will translate into successful online experience. Online Identity is also less and less “virtual” in its consequences People spending increasing amount of their time online & online time is an increasingly important part of their real life, when it is not “colliding” directly with their off-line life

Twitter video on youtube: Twouble with Twitter