Solving+Domestic+Violence



** group organization) || __**// Communication Strategy: //**__
 * //Group Member Information://
 * **Group Members** || **Who We Are** || **Interests** || **Talents** || **Division of Labour** ||
 * //**Hayley Cooke**// || 2nd Year Management & CCIT || Playing Piano, Sleeping, Media || Teaching, Communication Skills || Written Communications (Discussion
 * //**Camilo Diez**// || 2nd Year Theatre & CCIT || Performing, Cycling, Web Design || Acting,Bullshitting || Research & Editing ||
 * //**Gary Li**// || 2nd Year CCIT || Tennis, Multi-media Design || Certified Magician || Media Design ||

- Create a better awareness about domestic violence in North America - Propose ideas of how domestic violence can be prevented
 * What am I trying to achieve with this?**

- Domestic violence still happens in this day and age, and that no person should has the right to control another in any way.
 * What is my message?**

- Female victims, so they understand how they should be treated by their partners - Male abusers, so they learn that their behavior is not acceptable
 * Who I'm trying to target message to (be specific):**

- North American - 15-25 - Mostly female victims
 * What is my audience/target demographic?**

- Television shows - Movies - Youtube - Discussion forums (facebook, etc) - School newspapers
 * What media is the best way to reach them?**

- Domestic abuse is very common - Domestic violence can be prevented - There needs to be more awareness and education to the public
 * What messages I am putting out?**

- Decrease the amount of domestic violence - Create a higher level of awareness in the teen community
 * What change am I trying to bring out?**

- Change people’s views towards how to treat one another by depicting the harsh reality of domestic violence - We want to make people more aware by showing the ignorance of how people do not take much action towards the abuse - Get people to understand the stages of the Domestic Violence Cycle, and how to break free of that cycle.
 * What are the influences I want to bring?**

__**// Marketing - the way you do it //**__

//- Youtube Video:// receive at least 1000 hits //- Facebook Group:// Get 250 members to join //- Twitter Group:// Get 200 members to join //- Posters:// Put up 10 poster at UTM, and 10 at Sheridan
 * Objectives**

- Help women achieve higher levels of confidence, so that they do not need to rely on a partner who treats them poorly - Spread awareness about the reality of domestic violence in today’s society
 * Goals**

- Young adults ages 15-25 - UTM and Sheridan students
 * Audience**

- Emotional and psychological are equally, if not more damaging long-term than physical violence - NEVER under any circumstances is it acceptable to use any sort of physical violence to control a partner - Though it may feel impossible to escape an abusive relationship, there is always a way out
 * Key Message**

- We will be giving viewers a look into the harsh reality of domestic violence. We hope to show victims that they are not alone, and that there is a way out. - We also hope to better inform the general public on the issue.
 * Strategy**

//- Short Youtube video:// we will create a short yet catchy and effective 30 second “commercial”. This clip with inform bring attention to this issue. //- Poster:// we will design a poster that brings awareness to the issue, educates the viewer with a couple statistics, and provides information on where victims can get help //- Facebook Group:// we will create a facebook group where any facebook member can join, and talk about the issue. //- Twitter Group:// same function as the facebook group; just another social networking website so we can involve more people.
 * Tactics**

- Educate at least 400 UTM or Sheridan students through the facebook group, twitter group, youtube video, and posters.
 * Measurement**