Group+13

**Group Member ** || **Profile/Resume ** || **Division of Labour ** ||   __Contact Info: __ Phone# E-mail: findalexjorge@gmail.com  ||   __Contact Info: __ Phone# E-mail:  ||  **<span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';">Academic: **<span style="font-size: 10pt; font-family: 'Tahoma','sans-serif';">Human Communication and Technology Specialist <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';"> <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';"> __<span style="font-size: 10pt; font-family: 'Tahoma','sans-serif';">Contact Info: __ <span style="font-size: 10pt; font-family: 'Tahoma','sans-serif';">Phone#: 416-898-2626 <span style="font-size: 10pt; font-family: 'Tahoma','sans-serif';">E-mail: lilliana.amibor@utoronto.ca <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';"> || <span style="font-family: 'Bodoni MT Black','serif'; mso-bidi-font-family: Arial;"> **<span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';">Academic: **<span style="font-family: 'Tahoma','sans-serif';"> <span style="font-size: 10pt; font-family: 'Tahoma','sans-serif';">Double Major in CCIT and Industrial Relations <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';"> <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';"> <span style="font-size: 11pt; font-family: 'Bodoni MT Black','serif'; mso-bidi-font-family: Arial;"> || <span style="font-family: 'Bodoni MT Black','serif'; mso-bidi-font-family: Arial;">  || <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';"> __<span style="font-size: 10pt; font-family: 'Tahoma','sans-serif';">Contact Info: __ <span style="font-size: 10pt; font-family: 'Tahoma','sans-serif';">Phone# <span style="font-size: 10pt; font-family: 'Tahoma','sans-serif';">E-mail: <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';"> || <span style="font-family: 'Bodoni MT Black','serif'; mso-bidi-font-family: Arial;"> **<span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';">Academic: **<span style="font-size: 10pt; font-family: 'Tahoma','sans-serif';"> Human Communication and Technology Specialist and Political Science Minor <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';"> <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';"> __<span style="font-size: 10pt; font-family: 'Tahoma','sans-serif';">Contact Info: __ <span style="font-size: 10pt; font-family: 'Tahoma','sans-serif';">Phone# <span style="font-size: 10pt; font-family: 'Tahoma','sans-serif';">E-mail: <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';"> || <span style="font-family: 'Bodoni MT Black','serif'; mso-bidi-font-family: Arial;"> **<span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';">Academic **<span style="font-size: 10pt; font-family: 'Tahoma','sans-serif';">: Double Major Philosophy and CCIT <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';"> <span style="font-family: 'Bodoni MT Black','serif'; mso-bidi-font-family: Arial;"> <span style="font-family: 'Bodoni MT Black','serif'; mso-bidi-font-family: Arial;"> <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';">Awareness of the fact beauty can be defined in many different ways and to provide young women with affirmation that they are beautiful. <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';"> <span style="color: black; font-family: 'Tahoma','sans-serif';">move away from current views that promote unhealthy and unrealistic body images for young females. <span style="color: black; font-family: 'Arial','sans-serif';"> <span style="color: black; font-family: 'Calibri','sans-serif'; mso-bidi-font-family: Arial;">-reduces the importance that is put on vanity within advertising <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';"> <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';">Present beauty standards are a reflection of socially constructed ideals that ought to be challenged by ALL WOMEN. Beauty is more than the depictions that constantly surround women in the media, we come in various shapes and shades. Thus **“YOU DEFINE YOU!!”** <span style="font-size: 11pt; color: black; font-family: 'Tahoma','sans-serif';">the focus needs to move away from how you look and towards how ou fell <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';"> <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';"> <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';">We hope to impart our message to <span style="font-size: 11pt; font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"> ·   <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';">teens in their formative years in the age bracket of 15-19 years and young adults up to the age of 25. <span style="font-size: 11pt; font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"> ·  <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';">Our initial step will be to reach out to women within our local communities in schools and universities <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';"> <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';">The internet will be used as a platform to build an on-line community through Facebook and Twitter. A virtual chat room and a website will also be created so that members can debate or discuss various issues and topics surrounding beauty ideals. Publications in popular magazines that are aimed at our target market will be used to provide information about the organization and its events. <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';"> <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';"> <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';"> <span style="color: black; font-family: 'Arial','sans-serif';">We to intend cultivate a sense of confidence and acceptance in the unique features women embody so that the perception that women must live up to unrealistic and unattainable standards is eliminated. <span style="color: black; font-family: 'Tahoma','sans-serif';"> We would also like to challenge the media and advertising campaigns of large companies to recognize the need for a greater diversity of body types in the images that pervade our world. <span style="color: black; font-family: 'Arial','sans-serif';"> <span style="font-size: 11pt; color: black; font-family: 'Tahoma','sans-serif'; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-CA;">
 * <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';">Alex Jorge **
 * <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';">Academic: **<span style="font-size: 10pt; font-family: 'Tahoma','sans-serif';"> Human Communication and Technology Specialist
 * <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';">General: **
 * <span style="font-size: 10pt; color: black; font-family: 'Arial','sans-serif';">Performs well under pressure, Strong Research Skills, General Programming Knowledge - Java, HTML, Dreamweaver, Illustrator, Photoshop, Statistical Analysis <span style="font-family: 'Tahoma','sans-serif';"> || <span style="font-family: 'Bodoni MT Black','serif'; mso-bidi-font-family: Arial;"> ||
 * <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';">Dana Petersen **
 * <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';">General **<span style="font-size: 10pt; color: black; font-family: 'Tahoma','sans-serif';">
 * <span style="font-size: 10pt; color: black; font-family: 'Tahoma','sans-serif';">writing skills, public relations and promotions background that will help the project flourish. <span style="font-size: 11pt; font-family: 'Bodoni MT Black','serif'; mso-bidi-font-family: Arial;"> || <span style="font-family: 'Tahoma','sans-serif';"> ||
 * <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';">Lillian Amibor **
 * <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';">General: **
 * <span style="font-size: 10pt; font-family: 'Tahoma','sans-serif';">I enjoy travelling and participating in new, challenging and exciting experiences. <span style="font-size: 10pt; font-family: 'Bodoni MT Black','serif'; mso-bidi-font-family: Arial;">
 * <span style="font-size: 10pt; font-family: 'Tahoma','sans-serif';">I love spending time with family and friends <span style="font-size: 10pt; font-family: 'Bodoni MT Black','serif'; mso-bidi-font-family: Arial;">
 * <span style="font-size: 10pt; font-family: 'Tahoma','sans-serif';">Creative and expressive writing <span style="font-size: 10pt; font-family: 'Bodoni MT Black','serif'; mso-bidi-font-family: Arial;">
 * <span style="font-size: 10pt; font-family: 'Tahoma','sans-serif';">Interacting with groups <span style="font-size: 10pt; font-family: 'Bodoni MT Black','serif'; mso-bidi-font-family: Arial;">
 * <span style="font-size: 10pt; font-family: 'Tahoma','sans-serif';">Public speaking <span style="font-size: 10pt; font-family: 'Bodoni MT Black','serif'; mso-bidi-font-family: Arial;">
 * <span style="font-size: 10pt; font-family: 'Tahoma','sans-serif';">Basic computer knowledge <span style="font-size: 10pt; font-family: 'Bodoni MT Black','serif'; mso-bidi-font-family: Arial;">
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 * <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';">Niya Kabir **
 * <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';">General: **
 * <span style="font-size: 10pt; font-family: 'Tahoma','sans-serif';">Familiar with general PC Applications and Photoshop <span style="font-family: 'Bodoni MT Black','serif'; mso-bidi-font-family: Arial;">
 * <span style="font-size: 10pt; font-family: 'Tahoma','sans-serif';">Community building, public speaking <span style="font-family: 'Bodoni MT Black','serif'; mso-bidi-font-family: Arial;">
 * <span style="font-size: 10pt; font-family: 'Tahoma','sans-serif';">Enjoy reading and writing <span style="font-family: 'Bodoni MT Black','serif'; mso-bidi-font-family: Arial;">
 * <span style="font-size: 10pt; font-family: 'Tahoma','sans-serif';">Passionate about advocating on behalf of social issues <span style="font-family: 'Bodoni MT Black','serif'; mso-bidi-font-family: Arial;"> || <span style="font-family: 'Bodoni MT Black','serif'; mso-bidi-font-family: Arial;"> ||
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 * <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';">Sana ****<span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';"> Safdar **
 * <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';">General: **<span style="font-family: 'Bodoni MT Black','serif'; mso-bidi-font-family: Arial;"> || <span style="font-family: 'Bodoni MT Black','serif'; mso-bidi-font-family: Arial;"> ||
 * __<span style="font-family: 'Tahoma','sans-serif';">Trying to achieve? __**
 * __<span style="font-family: 'Tahoma','sans-serif';">Message __**
 * __<span style="font-family: 'Tahoma','sans-serif';">Target/Demographic __**
 * __<span style="font-family: 'Tahoma','sans-serif';">Best Media __**
 * __<span style="color: black; font-family: 'Tahoma','sans-serif';">What Change __**<span style="font-size: 11pt; color: black; font-family: 'Tahoma','sans-serif';">

<span style="color: black; font-family: 'Arial','sans-serif';"> <span style="color: black; font-family: 'Tahoma','sans-serif';">change who has influences on the idea of beauty <span style="color: black; font-family: 'Calibri','sans-serif'; mso-bidi-font-family: Arial;"> in our society <span style="color: black; font-family: 'Arial','sans-serif';"> Marketing the way you do it: <span style="color: black; font-family: 'Arial','sans-serif';">-contact dove -have dove change comurshals -distrubuter x# of braclits <span style="color: black; font-family: 'Arial','sans-serif';">-change preception of women in the meda <span style="color: black; font-family: 'Arial','sans-serif';">- **__<span style="color: black; font-family: 'Tahoma','sans-serif';">see Target/Demographic __**<span style="color: black; font-family: 'Arial','sans-serif';"> <span style="color: black; font-family: 'Arial','sans-serif';">1-you difine you! 2-love you body 3- <span style="font-size: 11pt; font-family: 'Tahoma','sans-serif';">
 * __<span style="font-family: 'Tahoma','sans-serif';">What influences __**
 * <span style="font-family: 'Arial','sans-serif';">Objectives - measurable outcome in a company
 * <span style="font-family: 'Arial','sans-serif';">Goals - what you hope to achieve
 * <span style="font-family: 'Arial','sans-serif';">Audience - for whom it is intended
 * <span style="font-family: 'Arial','sans-serif';">Key Message - in any campaign, 3-5 things you want to drive your objectives to get the message out

//Due dates://

//Communication Strategy://


 * What am I trying to achieve with this?
 * What is my message?
 * Who I'm trying to target message to (be specific)
 * What is my audience/target demographic?
 * What media is the best way to reach them?
 * What messages I am putting out?
 * What change am I trying to bring out?
 * What are the influences I want to bring?