Group+9

=**__ Who We Are__**=


 * [[image:IMG.jpg]]
 * Justyna Paszkiewicz** || After taking last year off to work and travel, I'm happy to be back at U of T for my second year in the VCC Specialist program.

- __Interests__ - - camping, writing, rock climbing, photography - keeping updated on current world issues - creative advertising

- __Talents__ - - drawing, interiour design - using Adobe Photoshop and Adobe Dreamweaver || Mathew Samuel Kaniyamparambil** || I'm currently finishing the second year of my Major in CCIT and a Major in Geography at the University of Toronto in Mississauga.
 * **[[image:Matt.jpg width="113" height="177"]]

- __Interests__ - - playing soccer, going to the gym - listening to music, reading books - meeting new people

- __Talents__ - - running and playing soccer - managing projects among large groups of people - using MS Office Programs (Word, Excel, Powerpoint) and Adobe Illustrator CS3 - very good writing skills (good command of the English Language) - good at problem solving and analytical-thinking ||
 * [[image:Picture_108.jpg width="130" height="146"]]
 * Manpreet Japra** || I am currently in my third year at the University of Toronto Mississauga pursuing a double major degree in CCIT and Industrial Relations.

- __Interests__ - - going to the gym and playing sports (soccer, basketball, hockey) - hanging out with friends and going to the movies - listening to music (mixing music), learning new things

- __Talents__ - strong mathematical abilities (experienced teacher and tutor in math) - using Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver and Adobe Flash - filming and editting videos on Final Cut Pro ||
 * **Etienne Bruchet** || I am in third year at the University of Toronto: Mississauga campus, pursuing a specialist major in Digital Enterprise Management.

- __Interests__ - - reading, writing and web-surfing for current global events and informative articles, as well as listening to lots of different music - sports, such as soccer, cricket and basketball, as well as going to the gym - refining my abilities and innovating

- __Talents__ - - talented writer (strong command of language, wide vocabulary, etc.), coupled with creative ability - experience with wide array of computer software, such as Adobe Dreamweaver and Flash, and Microsoft Office - good analytical and management skills ||
 * **Aman Takhar** || I am currently a third year student at Univeristy of Toronto, pursuing a Digtal Enterprising Management Degree

__- Interests-__ - Playing sports(basketball,soccer,football) - Hanging out with friends - Achieving valuable education - Creating and establishing good communication with group members, creating good work ethic __- Talents-__ - Technologically inclined - Knowledge of software and hardware - Creative technology understanding - Positive listeners and feedback provider - Intermediate skills in Adobe Illustrator & Photoshop, Dreamweaver

||

=__Message__= Our message is that medication, like any other product, is produced for profit and marketted to sell. It is important for us to be well-informed rather than passive in our consumption of advertised medication. Our Key Messages include:

1. __Gardisil is Not Safe__ - Women should consider the facts before they get vaccinated with gardasil because the vaccine is extremely new and an overwhelming number of adverse reactions (even deaths) have already been reported. It has been shown to increase the risk of cancer in women who already have HPV.

2. __Research Your Drugs__ - Commercials do not provide viewers with all the necessary information about a drug. Even doctors may fail to tell a patient all the risks associated with a perscription. As a result, many people remain unaware of the health risks they take by consuming perscribed drugs.

=__Objectives__=

We hope to raise awareness about the health risks associated with the Gardasil vaccine. We are trying to create more aware and pro-active consumers who research drugs before taking them.

=__Goals__= We hope to save women from the possible adverse reactions associated with the Gardasil vaccine.

=__Audience__= Information about Gardasil is mainly directed at women (Gardasil's teen and young adult target demographic) as well as parents who are thinking of getting their daughters vaccinated. Information about the importance of researching drugs is directed to the general teenage and adult public. =__Strategy__=

We intend to reach our audience by saturating social networks and key public areas with our message using principles of viral marketting.

=__Tactics__=
 * We will send out informational letters on Facebook urging the spread of our message. We will also make a group with all our information.
 * We will compile a video to account for all the information omissed in Gardasil's commercials and post it on YouTube.
 * We will set up a website to poll the amount of women who have received our message and object to the vaccine. The website will also contain a spot for users to post any relavant information and links.
 * We will design posters to be displayed at schools, gyms, university residences, summer camps, bathroom stalls, etc.
 * We will create a brochure that will be distributed within schools to parents at P.T.A meetings

=__Measurement__=
 * We will measure the response to our message using our the poll on our website
 * We will check feedback on our facebook group
 * We will keep track of the views of our video on YouTube

__ **Divison of Labour** __