Group+3


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CCT205 Group Communication Strategy**
 * [[image:3345_4_0424.jpg width="320" height="485"]][[image:100Bullets.jpg width="328" height="498"]]

Chris: Goals and Key Message. Ricardo: Objectives and Audience. Both: Each individual will provide their own biography. Individuals will work together on Strategy and Tactics to put forward the message of the concern.
 * Group Members:** Chris Stewart and Ricardo Segura
 * Division of Labour:**


 * Biographies:**


 * Ricardo Segura:** Hey There! I am a University of Toronto student enrolled in a program called Communication, Culture and Information Technology. I am currently in 2nd year of this Bachelor with Honours program. I have always been incredibly interested in the way society percieves media. Whether it is through web design, design, advertising, television or film, I want to create and send messages to the world through the use of these mediums.

I was born in Mexico City on December 12, 1989. I had the privilege of living at several locations around the world including New York, Miami, and Italy. This gave me a unique insight on the innumerable types of cultures that coexist within our society. I currently reside in Mississauga, Ontario, Canada, with my parents and my brother, Gonzalo.

Because I am younger than my brother, I have learned endless things from him, one of the first being learning how to tie my shoes. Whenever I have a technical doubt, I always find an asnwer in the mind of my tech savvy brother. Fortunately, Gonzalo shares similar views with me on what he wants to do as a profession. It is because of this that my brother and I want to create our own company to aid businesses in media solutions. With his expertise and mine, we will bring our clients solutions in Design, Advertising, Consulting, Web Design, Web Facilitating, and Marketing Strategies.

Througout my whole life I have been passsionate about music. Since I was 8 years old I have been playing musical instruments. It has been 10 years since I began, and now I am proud to say I am able to play 9 instruments. I was able to do this thanks to my grandfather, a professional trombonist for over 30 years,who taught me to always stay determined no matter how hard the path might be. This certainly expands to other facets of my life, not just music.

The road never ends, and I intend to prove this. After my Bachelor's Degree, I am planning to complete a Master's Program and experience different areas of media solutions. I also intend to obtain studies in Professional Sound and Audio Engineering to further my knowledge.


 * Chris Stewart:** My name is Chris Stewart and I’m a Virgo. I have dreamy brown eyes, which will draw you in and turn you to stone. I also have a very tall and slender body that allows me to bust out some sweet dance moves when needed. I’m a student of visual culture and on way to becoming a specialist and potential master. My influences are always growing and expanding:

I love old movies. I love comic books. I love reading books. I love Blink-182, especially Tom Delonge. The Beatles and Elvis. Humphrey Bogart. Clint Eastwood. Harrison Ford. Cookies. Kool-Aid. Alfred Hitchcock movies. The (original) Transformers Cartoons. Batman. I also love the TV show Lost despite constantly never having a clue what is going to happen next. The T.V. show “House”. I love writing and coming up with great ideas for stories or movies and hopefully can one day get to make my own film or literature. I love Coffee and or Tea. I play hockey and have for most of my life. I love that feeling when you’re addicted to a song and can’t stop listening to it for a week straight. In the future, I want to learn and play more music. And so much more…

Most importantly though, I want to change how you see the world, just like others have done for me. We live in a world that’s perpetually f$$king strange, tragic and gorgeous all at the same time. Life can be short or it can be long. So lets just do the best we can, maybe take off our pants and dance in our underwear, fall in love and change our own worlds.


 * PR LIST:**

Yet, entrenched in the deep sweaty spandex of these beloved superhero comics is a deeper and darker evil, a kind of permanent stain that stinks and rots right through the stretchy fabric of a superhero’s attire and leaks into the entire heart of comics. Comic books as have long been perceived and stereotyped as a more “childish” or infantile escapism, where the whole medium has been narrow casted to only represent those familiar spandex or even latex superheroes. Yet, while remaining more a niche market with the advent and ever growing shadow of technology the medium of comic books still remains an active and economically feasible producer in literature and content. Not quite a novel, not quite a movie. Comics bend our minds visual and linguistically and for more then a century have delivered unique stylized concepts and ideas hidden with ink lines and word bubbles without all the superhero tights and spandex hogging the lime light. That’s where we come in. Our goal is to expose and illuminate the hidden gems of the comics medium past and present. Our main goal is try and spread knowledge and interest of the non-superhero comics, which deserve to be valued and read as any other great film or novel does. At the same time, there are many superhero-based comics, which employ and push the boundaries of narrative and visual elements, we are going to inform you and the viewers about these too. We’re going to cover as much ground as possible with the comic’s medium and try and appeal to the most number of genres. We’re going to vindicate comics and you’re all going to help us. We can’t do this alone.
 * Goal:** Superheroes. Superman, Batman, Spiderman, Wonder woman, Iron Man, The Hulk. These are characters that millions of children for almost the last century have grown up with in their hearts and in their minds. Spawned from dreams and from myths, those illustrious superheroes listed above are human created representations of our deepest human desires and our most vivid imagines brought to a fictional world where our imagines can run rampant.


 * Objective:** The main outcome of this project is to educate individuals about the importance of comics in today’s visual society. Comics are often neglected and labeled as material suitable for teenagers who have the time to do anything. However, comics impose key messages on society. By making comics, artists can send messages ranging from the growing number of violence to the current condition of our planet. These messages are often blurred with the growing number of negative stereotypes associated with comics. By creating a website which will be further discussed in the Strategy section, we want to have 100 to 120 visitors per month. This outcome will be measured by simply having a ‘hit counter’ on our webpage. By implementing all our strategies, we will not leave our website unattended. We will update it regularly to reach our measurable objective. In a course of a year, we will have impacted 1200 to 1440 individuals, and the dispersal of our message will have created some meaningful action.


 * Audience:** Due to the fact that comics contain a high level of visual media, they are usually most popular to audiences between 14-20 years old. This is the audience we will not aim for. Rather, we will focus on audiences between the ages of 21 to 40 years old. For our audience to fully understand the importance of comics, we will analytically discuss the potential messages comics can send. We will incorporate professional media theory and semiotics to grasp the attention of our highly intellectual audience. By targeting an audience ranging from 21 to 40 years of age, we will influence meaningful thoughts and valuable critiques. We will shape the minds of individuals who are already in the workforce and could potentially incorporate our message to their own valuable creative content. We will create our message to attract every individual regardless of his or her professional background. As long as we gain their attention, and they are curious and life-long learning people, there is no key profession to target to.

- Comics aren’t just for kids - Comics are a viable source of literature and are just not about superheroes - Comics as a medium is a unique blend of visual narrative and linguistics with still plenty of potential
 * Key Messages:**


 * Strategy:** We will create a website containing information like a database concerning North-American comics and original graphic novels. Bringing both our skills and abilities in visual culture and communication, we will create our own comics where we will talk about the pending misconceptions and stereotypes of comics. We will try to campaign around education institutes to attract the interest of comics to students. Business cards will be made with our website printed on them so that whoever accepts our business card will not forget and visit the website. To make the website increasingly meaningful and interactive, we will ask users to submit their own comics that talk about specific topics. This will create an Internet community and will create stickiness to the website.


 * Tactics**:Creating comics to talk about comics will interest the avid reader, and also get the attention of people who have never experienced such medium. These comics will be posted inside our blog and will implement our knowledge in the computer program "Comic Life". We will include information about not only serialized comics, but focus on original graphic novels as well. Our website will contain blogs on comic information, how it has changed social life and art and evolved itself. As well, its potential for it to be a medium for a vast number of concepts and theories. News feeds will be present to inform the visitor of the website about relevant comic information. Visual culture theory will be embedded in our comics created for the site (and our blog) but we are quite aware people will likely explore the self made comics more than a lengthy document and would like to have some higher understanding and methodological knowledge of the comic medium . As time goes on, our comic database will grow as we will begin to talk about different issues, not just comic appreciation. We will use comics as a medium in order to send our message. Due to the fact that society is increasingly visual, comics will attract the attention of visual consumers. We will embed videoblogs on our website to make it more engaging to the viewer. This will be another mediation of our message, as we will talk about recent and upcoming comics, the history of key comics, and how they have shaped our visual worlds.