Group+Communication+Strategy+Assignment

** Worth 10%, due in lab, week 8 (March 5, 2008) **

 * Regarding Group Formation...
 * **__3 or 4__** people in a group.. those are the ideal numbers
 * It would be a good idea to work with a group that isn’t too “homogenous” – ie. people you already know really well – because you probably won’t learn much
 * Pick peers that you know you will get in touch with and meet on a regular basis to discuss the assignment
 * Choose people you work well with
 * Meet regularly so the assignment has a continuous flow rather than pieces put together, which will be obvious.
 * Group must form around common concern


 * Group resumé
 * Outline of who you are
 * Individual talents/interests
 * Plan for the division of labour


 * Communication Strategy
 * What am I trying to achieve with this?
 * What is my message?
 * Who I'm trying to target message to (be specific)
 * What is my audience/target demographic?
 * What media is the best way to reach them?
 * What messages I am putting out?
 * What change am I trying to bring out?
 * What are the influences I want to bring?


 * Regarding Submission...
 * Post to your group-specific wikipage, and place a link to that page here


 * Marketing the way you do it:
 * Objectives - measurable outcome in a company
 * Goals - what you hope to achieve
 * Audience - for whom it is intended
 * Key Message - in any campaign, 3-5 things you want to drive your objectives to get the message out
 * Strategy - bigger idea of what you're going to do
 * Tactics - how you are going to do it
 * Measurement - specific numerical figures (i.e. increasing sales at a certain percent)