Subliminal+Advertising

**Nader Masoudi** ||=  ||=  || a double major in CCIT and Management. ||= Currently enrolled in a double major CCIT and Sociology. I plan to continue my academic career and enroll in a master's program. I hope to have a career in public relations or marketing. ||=  Third year student, doing a double major in CCIT and Sociology || Computer programming, Karate, Soccer, Owning noobs in Call Of Duty 4 (PS3). I have good knowledge with C++, Visual Basics, Word, HTML. ||= **Skills and things of interest:** Mirosoft Office, Adobe Photoshop, Dreamweaver, Adobe Flash. Watching movies, listening to music and playing around ith my computer. ||= **Skills and things of interest:** Good communication and Presentation Skills. Efficient with Microsoft Office, Flash, and Dreamweaver. A few of my interests are Entertainment and Media, Writing, Dancing and hanging out with friends!! ||
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 * Manvir Mann**
 * Mitali Trivedi**
 * = <span style="font-family: 'Comic Sans MS',cursive;"><span style="font-family: 'Comic Sans MS',cursive;"><span style="font-family: 'Comic Sans MS',cursive;">I'm a 3rd year student at University of Toronto doing
 * = <span style="font-family: 'Comic Sans MS',cursive;"><span style="font-family: 'Comic Sans MS',cursive;"><span style="font-family: 'Comic Sans MS',cursive;">**Skills and things of interest:**
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33.333% ** ||= <span style="color: rgb(240, 10, 10);">**<span style="color: rgb(0, 0, 0); font-family: Arial,Helvetica,sans-serif;">Division of Labour % <span style="font-family: 'Comic Sans MS',cursive;"><span style="font-family: 'Comic Sans MS',cursive;"> 33.333% ** ||= <span style="color: rgb(240, 10, 10);">**<span style="font-family: 'Comic Sans MS',cursive;"><span style="font-family: 'Comic Sans MS',cursive;"><span style="font-family: 'Comic Sans MS',cursive;">

33.333% ** ||

=Subliminal Messages In Advertisements=

We are trying to make consumers aware of subliminal messages in certain advertisements. This way the consumers will not be easily manipulated by the sneaky advertisements that are out there. Conduct research evidence to back up our theory.
 * //__What are we trying to achieve with this?__//**

__//**What is my message?**//__ The use of subliminal messages is immoral and unacceptable. People should be more aware of the hidden messages in advertisements.

We are trying to target our message to normal consumers exposed to subliminal advertising, and government lawmakers because they can pass laws that prevent these forms of ads.
 * //__Who are we trying to target message to (be specific)?__//**

The best way to reach the target audiences would be to use mediums such as Posters, Television advertisements, Youtube, Online sites like facebook etc. Also there will be many photos and videos from popular advertisement campaigns as a way to get people thinking about how there are subliminal messages more than often in ads.
 * //__What media is the best way to reach them?__//**

The messages that our audiences would be able to extract would be being able to learn the skills and knowledge to watch for subliminal messages in advertisements. This will be done through highlighting some cases of popular company’s using subliminal messages in their advertisements. Furthermore, through this project consumers can be more aware of why they buy products and if they actually fall for subliminal messages as a result discovering their own buying habits.
 * //__What messages are we putting out?__//**

Our group will try to change the way consumers view advertisements so that they can be aware of the hidden subliminal messages and not allow them to affect the decision to buy a certain product. Also we hope to make aware the presence of hidden subliminal messages that use sex and money to affect consumers without them even knowing that their being manipulated.
 * //__What change are we trying to bring out?__//**

//**__What is our audience/target demographic?__**// Due to the range of our topic we are targeting people of all different ages, gender race and ethnicity, who at some point in time consciously or unconsciously are influenced by and buy into products through advertisements and their use of subliminal messages.

Through our communication strategies we would like to bring about a positive influence on our target audiences by making them more aware of how exactly so many advertisers use subliminal messages such as sex, violence, and money, in their advertisement techniques to unconsciously pull in consumers and gain profit. We would like to achieve this by educating our audience on this growing issue in an effort to keep them away from these negative attempts by advertisers to gain customers, and give them the ability to make their own decisions and not be influenced by subliminal messages encoded in these advertisements.
 * //__What are the influences we want to bring about?__//**