CCT205_P1_Group6

__Group resumé __ Doris Cheng
 * Outline of who you are
 * Individual talents/interests
 * Plan for the division of labour

Loretta Din
 * Outline of who you are
 * Individual talents/interests
 * Plan for the division of labour

Blanche Kwan
 * Outline of who you are
 * Individual talents/interests
 * Plan for the division of labour

Andrea Wong > > __Communication Strategy __
 * Outline of who you are
 * Individual talents/interests
 * Plan for the division of labour
 * What am I trying to achieve with this?
 * What is my message?
 * Who I'm trying to target message to (be specific)
 * What is my audience/target demographic?
 * What media is the best way to reach them?
 * What messages I am putting out?
 * What change am I trying to bring out?
 * What are the influences I want to bring?

Marketing the way you do it:
 * Objectives - measurable outcome in a company
 * Goals - what you hope to achieve
 * Audience - for whom it is intended
 * Key Message - in any campaign, 3-5 things you want to drive your objectives to get the message out
 * Strategy - bigger idea of what your going to do
 * Tactics - how you are going to do it
 * Measurement - specific numerical figures (i.e. increasing sales at a certain percent)