The+Finners

 __Shark Finning __  __"The Finners": Group Resume __ Minor: Professional Writing and Communication ||= 3rd || Microsoft Office, Adobe Illustrator, Adobe Photoshop, Final Cut Pro, Writing ||= TBD || Minor: Political Science and Professional Writing and Communication ||= 4th || Microsoft Office, Adobe Suite, Writing ||= TBD || __Communication Strategy: __  What are we trying to achieve with this?
 * = ** Name ** ||= **Area of Study** ||= ** Year ** || ** Skills ** ||= ** Job Roles ** ||
 * = Jamie Robinson ||= Digital Enterprise Management ||= 2nd || Microsoft Office, Adobe Photoshop, Dreamweaver, Adobe Flash ||= TBD ||
 * = Priya Verma ||= Digital Enterprise Management
 * = Cami Lin ||= CCIT
 * = Rahul Santimano ||= Digital Enterprise Management ||= 2nd || Microsoft Office, Adobe Photoshop, Adobe Flash ||= TBD ||
 * Increase awareness about the dangers of Shark Finning.
 * Reduce the demand for Shark Fins through this awareness.

What is our message?
 * Shark Finning has increased over the past years due to the increasing demand of shark fins (i.e., for sharkfin soup, or common cultural cures).
 * Most breeds of Sharks are becoming extinct due to this problem.
 * The stability of the ecosystem is dependent on the survival of sharks.

Who am I trying to target (be specific)?
 * Asian decent.
 * Government officials who have the ability to make changes pertaining to current shark finning laws.

What is my audience or target demographic?
 * Wealthy people (primarily of asian decent) within a $100 000+ household income.
 * Asian cultural perceptions of shark fins are symbolic of wealth and prestige, hence fueling the increase of shark finning.
 * Government Officials

What media is the best way to reach them?
 * YouTube
 * Facebook- Create Facebook group, entice members to join and invite, links to informational resources
 * <span style="font-family: Arial,Helvetica,sans-serif;">Television Commercials - We're going to make a 30-45 second spot to repeat during presentation
 * <span style="font-family: Arial,Helvetica,sans-serif;">Awareness Events/Fundraisers
 * <span style="font-family: Arial,Helvetica,sans-serif;">Advertisments

<span style="font-size: 120%; font-family: Impact,Charcoal,sans-serif;">What message am I putting out?
 * 100 million sharks are killed for the fins annually.
 * Shark Finning creates an unsustainable ecosystem because the rate of harvesting is higher then the reporoductive ability of the sharks.

<span style="font-size: 120%; font-family: Impact,Charcoal,sans-serif;">What influences do I want to bring?
 * Changing cultural perceptions of Shark Fins by creating awareness.
 * Shark Fins is not a delicacy.
 * Some species are near extinction and we must curve the demand in order to solve this growing problem.