Dress+Your+Best

= = http://www.dressyourbest.ca/aboutus.php
 * **Group Member** || **Interests/Talents** ||
 * Olivia Costantino || Good memory and social skills; plays piano ||
 * Adam Buttigieg || Traveling and romantic comedies ||

Participation, understanding and agreement are an integral aspect with any organization or collaboration. It was therefore decided that each partner would provide an equal contribution in the campaign/project as a whole. Regular discussions will be held pertaining to any interviewing, researching or general coordinating that will ensure a uniform campaign moving in the same direction.
 * Division of Labour **
 * Communication Strategy **

//What am I trying to achieve with this? // With only having one chance to make a good first impression, they’re incredibly important for any work eligible person. Improving the awareness of the Dress Your Best organization provides the opportunity to create a more positive lasting first impression on employers, co-workers or even other personal relationships. //What is my message? // Dressing well is a major contributor in obtaining a strong and large social network that ultimately determines success. //Who am I trying to target the message to? // Work eligible persons that haven’t had the opportunity to be educated with the importance of appearance on first impressions and how this can aid in building networking ties that can lead to greater success. //What is my audience/target demographic? // Due to the greatness in range of our organization this would include any male or female age 16 to 65. Furthermore, due to the unstable economy, those struggling need to be given every opportunity to survive the crisis. //What media is the best way to reach them? // Any form of media that facilitates the searching and obtaining of jobs. As long as it is located in or accompanied with a job advertisement. For those more traditional, more customary forms such as newspapers and radio ads will appeal most to them since they may feel most familiar and comfortable with them. However for those more technologically inclined and are up to date with social media, virtually any online media will get the message across. This includes facebook, twitter, blogs, YouTube and websites. //What messages am I putting out? // “Dressing appropriately for the occasion, mainly professionally when seeking employment, is a simple concept and key asset once embraced correctly.” By offering the assistance to those who have never been educated can improve the awareness on the importance of dress. //What change am I trying to bring about? // Clients of the Dress Your Best program are referred by non-profit job training agencies at shelters, youth programs or assistance groups. This will hopefully change the amount of individuals forced into shelters and into social assistance programs because of a lack of training in obtaining employment. //What are the influences I want to bring? // <span style="font-family: Verdana; mso-bidi-font-size: 18.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">To encourage anyone seeking employment to at least approach any prospect jobs by dressing the part appropriately.


 * Marketing **

__<span style="font-family: Verdana; mso-bidi-font-size: 18.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">Objective: __ <span style="font-family: Verdana; mso-bidi-font-size: 18.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">Currently, to decrease the rate of homelessness or bankruptcy amongst working Canadians during this economic crisis. In the future, to increase the rate of employment by a minimum of 10% from previous years when comparing from before the economic crisis to after. __<span style="font-family: Verdana; mso-bidi-font-size: 18.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">Goals: __<span style="font-family: Verdana; mso-bidi-font-size: 18.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;"> To experience a large enough increase in employment where individuals can support themselves and possibly save money for future adversities. __<span style="font-family: Verdana; mso-bidi-font-size: 18.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">Audience: __ <span style="font-family: Verdana; mso-bidi-font-size: 18.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">This is intended for anyone who has an invested interest in the success of employment, no matter how small. __<span style="font-family: Verdana; mso-bidi-font-size: 18.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">Key Message: __ <span style="font-family: Verdana; mso-bidi-font-size: 18.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">- Individuals following a few simple rules pertaining to dresscodes can vastly reduce issues affecting employment rates. - Dressing the part is required: first impressions are everything __<span style="font-family: Verdana; mso-bidi-font-size: 18.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">Strategy: __ <span style="font-family: Verdana; mso-bidi-font-size: 18.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">By identifying how severe this single issue is by location and also seeing what forms of media are more commonly used in that area, a trend will emerge as to how to properly approach and address the target audience. __<span style="font-family: Verdana; mso-bidi-font-size: 18.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">Tactics: __ <span style="font-family: Verdana; mso-bidi-font-size: 18.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">Each target group, segregated by geographical location, will be questioned with detailed surveys as to what media they use most frequently and how important they believe dressing appropriately is. Then comparing that to statistical information gathered with regards to both the severity of the issue and media used will combine to help formulate a specific strategic plan to isolate and accurately address the people. __<span style="font-family: Verdana; mso-bidi-font-size: 18.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">Measurement: __ <span style="font-family: Verdana; mso-bidi-font-size: 18.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">Depending on the severity of the issue in certain locations, the whole process of increasing employment will have an unpredictable timeline. However, as mentioned before, a 10% increase in employment from years preceding the economic crisis to after the crisis would be considered sufficient.