Group+1

__GROUP RESUME:__  **__Joanna Attalah__**: - Majors: CCIT, Environment & Human Society - Interested in human behaviour, evolving around technology and the environment - Practices theories and principles such as Sustainable Development and Social Equity - Member of the UTM Green Team and Greenpeace Canada - Outstanding communication skills - Applies Semiotics whenever applicable - Well-rounded knowledge in information technology - Loves summer outdoor activities, reading, swimming, rollerblading, watching documentaries, sightseeing and people - An awesome vegetarian. - CCIT major, professional writing & french minor. - Has experience with using new media tools, such as twitter, youtube and facebook effectively - Knows video editing and image editing software well, and will be using this skill for the assignment - A lot of talents, one of which is good research skills. This skill will be used for the assignment as well.  - CCIT DEM Specialist and Minor in Professional Writing - Wishes to pursue a career in the field of business - Skills include writing, communication, interpersonal, customer service - Skillful at organizing and prioritizing tasks - Makes a strong effort to stay active in participating in community related events - Interested in gaining knowledge in regards to computer programming, operating systems, and web programming - Able to multi-task, stay focused and motivated and plan towards pursuing long term goals
 * __Anna Konareva__**:
 * __Saadia Faiz__:**

- For this assignment, I will use my writing and communication skills to target bottled water companies through emails and phone calls. I will strive to make these companies aware of our campaign and the message we are sending out to bottled water consumers. I will also try to arrange interviews that will supplement our research as well as provide an opportunity for bottled water companies to share their opinions, so that we can further raise awareness to their target market as well as our own audience.

**Monica Moawad: - **CCIT and Art and Art History Majors - Experienced with Adobe Illustrator, Adobe Indesign, and Adobe Photoshop. - Loves watching movies, writing, drawing, reading news online, and dancing. - CCIT and Professional Writing Major - Experienced with Adobe Illustrator CS3, Adobe Photoshop and Dreamweaver - Loves reading and writing (not necessarily when I HAVE to!)
 * __Keerthika Logeswaran__:** 

 <span style="font-size: 150%; background-color: rgb(167, 236, 236);"> **__Goals__**: -<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> Campaign to decrease bottled water consumption **__Key messages__**: -<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> Decreasing bottled water consumption -<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> Manage for future generations -<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> Preserve fresh water reservoirs or give money back to nations’ who had their water extracted -<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> Stop drinking bottled water -<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> Disposal issues -<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> Storing in plastic reservoirs causes cancer

-<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> Find sufficient scientific evidence to influence people in decreasing bottled water consumption -<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> Make ourselves aware of the current state of public awareness concerning water -<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> Unlimited **__
 * __Objectives__**:
 * __ Audience: __**

<span style="font-size: 150%; font-family: 'Times New Roman',Times,serif; background-color: rgb(167, 236, 236);">Tactics/strategy: __** <span style="font-size: 150%; font-family: Times New Roman; background-color: rgb(167, 236, 236);">-<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> Interviewing using internet tools -<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> Attending events that allows us to interview credible persons -<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> Gathering opinions from the general public -<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> Establishing communication with bottled water company/companies -<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> Find people who had previous actions taken or campaigns organized regarding water issues -<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> Using internet tools to reach international audience -<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> Custom-made T-shirts

-<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> Measurement will be achieved through our videos and interviews, for example: While interviewing people ask them if they buy bottled water, and if they do, make them aware of bottled water negative impact on the environment, and then ask them if they would still purchase or encourage bottled water. By doing so, we would have achieved results right on the spot.
 * __Measurement__**:

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