Group+12


 * Group Resumé**


 * || [[image:atrisk.jpg align="center"]] ||
 * || Our group wants to work with youth organizations in Mississauga. We want to share, raise and nurture a strong community for future generations. Our plan is to bring awareness and donate to local organizations. We intend to promote, engage and utilize our skills to bring awareness.We propose to donate clothes, money and time to youth organizations. ||

 Theophylactou || My name is Christina Theophylactou, and I am a second year student at UTM. I am currently doing a double major in CCIT and Art and Art History, and hope to use some of my knowledge and skills that I have acquired between these two majors towards this assignment. Throughout the years I have done a vast amount of volunteer work at the Living Arts Center, and at various Art Camps, in hope to bring out the creativity out of the younger generation. I have a wide range of skills in various Adobe programs such as Illustrator, Photoshop, and InDesign that can hopefully help advertise and promote change, thus spreading the word about our cause. My part in the assignment will be to help organize, advertise, and promote change within our cause. || || My name is Elizabeth Carroll. My friends call me Beth or Bethie. I am a second year student at UTM and i am studying a double major in CCIT and Political Science. I have done volunteer work with daycares and CFRE radio. These experiences have helped me become confident with my interpersonal skills. I am an outgoing, inquizative and innovative person. I love to communicate with others and talk about ideas with friends. I feel I can contribute to this assignment with my great communication and problem solving skills to demonstrate our cause with enthusiasm. I will take part in the communication strategy and contribute some ideas for the marketing strategies. || || ==== ==== ||
 * Christina
 * = Elizabeth Carroll
 * < Joseph Sabatini [[image:s562955276_3842113_4903.jpg width="169" height="124" align="left" caption="Me in Italy"]] || My name is Joseph Sabatini and I’m a third year student at UTM. My plan for this communication strategy is to contribute what I’ve learnt about communication, networks and design. I did volunteer work at CFRE radio and, it taught me a great deal about interpersonal skills. I worked aside my good friend and colleague Beth Carroll on our amateur hip-hop show. We promoted our show to friends and family through Facebook and Myspace. In the process, I familiarized myself with the people at the radio station and networked with talented artists. In addition to the networks, I have developed a brand. My brand is my accumulated skills and knowledge in programs like Indesign, Illustrator, Photoshop, final cut pro, garage band and the Microsoft office software. Nevertheless, I am one well-rounded and hard working person that will push the envelope. I plan to work close with my group members and achieve success. ||
 * Monica O


 * Communication Strategy **

What am I trying to achieve with this?
 * Reach out to youth and offer advise about life decisions.
 * To inform the general public about how they can help.
 * Provide information about future opportunities like jobs, school and home life.
 * Get on the same level as these youths and make a difference.
 * Provide after hours help for teens in need.
 * Get youth focused on their future and avoid substance abuse.

What is my message?
 * Refrain from making unwise decisions.
 * Shun away from illicit activity.
 * Stay busy to avoid temptation of peer pressure.
 * Remember anyone has the potential for great success and happiness.
 * Focus on the future.
 * Be smart and make good choices.

Who I'm trying to target message to (be specific)
 * Youth ages (13-21)

What is my audience/target demographic?
 * 13 - 65
 * In many cases, parents and youth are to blame for ill choices.
 * Youths in need (ie. substance abuser, broken homes, refrain from peer pressure)

What media is the best way to reach them?
 * Blogs.
 * Awareness videos.
 * Public engagement via conferences or group discussion.

What messages am I putting out?
 * That deviant behaviour will result in lesser opportunities in the future.
 * Peer pressure waste's time, focus on your future.
 * Recovery will benefit for the future (if youths struggle with addiction)
 * There are people who can relate to problems and want to help.

What change am I trying to bring out?
 * Guide youth, provide information, engage and make life decisions simple.
 * Support youths.

What are the influences I want to bring?
 * We want to tell our stories of success and failure, for they provide insight about making decisions that have an impact on your future.
 * We want to influence youths to make all future decisions positive ones.


 * Marketing the way you do it **

Objectives - measurable outcome in a company
 * Educate youth about decisions and choices that affect their futures.

Goals - what you hope to achieve
 * We hope to direct youths in making good decisions about education, family and friends.
 * We hope to spread the word about youth groups, so that more youths may be directed on a positive track.

Audience - for whom it is intended
 * Directed at youth 13-21 and parents of youth.

Key Message - in any campaign, 3-5 things you want to drive your objectives to get the message out
 * Make Change, The opportunity is yours, Take a step toward the future, make those first steps

Strategy - bigger idea of what you're going to do
 * Open a Blog, spread the word about the blog, create a commercial and put it on youtube.

Tactics - how you are going to do it
 * Get in touch with local organizations and communicate our message to them.
 * Collect information and disperse the knowledge through various mediums like our blog or youtube video.

Measurement - specific numerical figures (i.e. increasing sales at a certain percent)
 * Who participates in conversations.
 * General observations of community interaction.