Group+4

Who are we?
Marina Ristic I started my post-secondary education studying business at Sheridan College. I graduated with a diploma in Business Administration but knew that I wanted to continue my schooling. Currently I am in my second year at University of Toronto pursuing a specialist degree in Visual Culture and Communication studies. I'm not sure where my degree in communications will take me, but I know that I'll end up doing something creative. I love to draw, sketch and paint - using both traditional and digital media. I'm in the process of designing an online portfolio to display my personal projects.

Talents: doodling, writing, procrastinating

Interests: good fiction novels, real estate, innovative design

Cheryl Lindsay I am a 20 year old female and the middle child in my family. I am currently a second year CCIT student at the University of Toronto and Sheridan College. I am a Visual Culture and Communication specialist. With this degree I hope to obtain a career in the field of marketing and advertising. I am interested in graphic design, logo design and other forms of digital design.

Talents: communicating, networking, organizing

Interests: Snowboarding/Wake boarding, traveling, being happy :)

Alex Beattie

I am a 20 year old student at the University of Toronto majoring in CCIT and Political Science with the hopes to one day combine both fields and be a political correspondant. I am passionate for design and enjoy anything that allows me to be creative, be it sketching, painting, photography etc. Outside of the classroom you can find me spending time with my horse or working on current art projects.

Talents: Organization, writing, design

Interests: Horses, creative writing, fashion

Plan for the Division of Labour:
We plan to work together on all aspects of the project but we will each take a leading role in the following areas:

Website and Presentation: Group effort Posters & print media : Cheryl Lindsay Commercial: Alex Beattie Before/After Images: Marina Ristic

Communication Strategy:
1. What are we trying to achieve with this?
 * To educate and create awareness about unhealthy lifestyles and body figures that the media project

2. What is our message?
 * Young adults should not believe what they see in the media because it is not a true representation of real beauty
 * The images shown are not accurate representations of what the average person looks like

3. Who are we trying to target the message to?
 * People of the most impressionable age
 * People most susceptible to media manipulation

4. What is my audience target demographic?  5. What is the best way to reach them?
 * Females
 * Teenagers 13-18
 * Western/North American cultures with access to common media (TV, magazines, etc.)
 * High school presentations, programs, posters, etc.
 * Advertising campaigns similar to the Dove campaign supporting real beauty
 * Ads in magazines such as Cosmo, Seventeen that show manipulated images and who's target audiences are young females
 * Facebook

6. What messages are we putting out?
 * Images are photoshopped and touched up; they are not true representations of real people
 * Beauty is not purely physical appearance, it is inside and out
 * It's impossible to achieve the "modelesque" images portrayed in mainstream media - even they are photoshopped

7. What influences are we trying to bring?
 * Ideally, to have the media portray images of real people and not just models
 * Reducing the extreme use of touch ups and photoshopping in mainstream media

Marketing the way you do it:
Objectives:
 * Reduce the amount of eating disorders in female teens by 40%
 * Reduce negative self-esteem issues in female teens by 40%

Goals:
 * Educate and create awareness about unhealthy lifestyles and body figures that the media projects

Audience:
 * Females
 * Teenagers 13-18
 * Western/North American cultures with access to common media (TV, magazines, etc.)
 * Middle class to upper class

Key Message:
 * Images are photoshopped and touched up; they are not true representations of real people
 * Beauty is not purely physical appearance, it is inside and out
 * It's impossible to achieve the "modelesque" images portrayed in mainstream media - even they are photoshopped

Strategy:
 * Educate our demographic through their school systems

Tactics:
 * Presentations
 * Posters
 * Website
 * "Real Beauty" campaign
 * 30 second commercial
 * Before and after images

Measurements:
 * Conducting surveys to measure the success of our objective